Dan Boutin

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Okay, so I’m a customer of the firm that did the ad campaign on the right, and a big fan of the cartoon character on the left. But this photo is a good entree into today’s post, because I’m going to explain how installing a RUM beacon on your site is so easy, even a caveman could do it. RUM (aka real user monitoring) is all the rage these days. It gives you unprecedented insight into the real-time behavior of 100% of your users. It teaches you how people use your site, how site changes affect user behavior, and how this user behavior affects your business. Pretty great, right? But if we all agrees that real user data is critical to the business, then why isn’t everyone on board with RUM? I’ve been out to several prospects and customers — not to mention prospects who became customers — since SOASTA announced our entry into the RUM market with mPulse. I consistently he... (more)